With over 2,600 attendees and 140 exhibitors, this year’s Supply Chain CX created the perfect platform for Hellmann Worldwide Logistics to showcase innovations and industry trends. We enjoyed three days packed with discussions, live talks, and memorable experiences.

Our Hellmann Stand was a lively hub, where our team connected with countless visitors to discuss the future of logistics and today’s emerging trends. The Hellmann Chill-out Area also proved popular - a welcoming space for casual conversations, breaks, and engaging talks hosted by Hellmann for attendees. Our stand and Chill-out Area, designed to reflect our values - dynamic, open, and community-driven - were well-received by all who stopped by.

“The BVL Supply Chain CX is an inspiring platform for companies driven by innovation, like Hellmann. It’s events like this that motivate us to think forward and build the future together.”
– Jens Drewes, CEO of Hellmann Worldwide Logistics and BVL Board Member

Hellmann as an Enabler for Future Generations

Supply Chain CX wasn’t just a gathering for established logistics partners; it also drew start-ups bringing fresh energy and new ideas to the industry. Hellmann went a step further in supporting the industry’s future, sponsoring tickets for students from across Germany to experience the vibrant world of logistics firsthand. These students had opportunities to connect with CEOs from various companies—including, of course, Jens Drewes. They also received a warm welcome at the Hellmann Stand from Sven Eisfeld, who shared behind-the-scenes insights into the logistics industry.

"Logistics in Motion" – A Special Event for a Good Cause

On Wednesday, we hosted a heartfelt event at the conference: "Logistics in Motion". Ski racer Thomas Dreßen and Sky TV host Michael Leopold shared captivating insights on the intersections between sports and logistics. During the event, our Logistics in Motion partners presented a donation of €70,000 to the Nicolaidis YoungWings Foundation, an organization dedicated to supporting young people in grief. Karin Neumeier, Managing Director at YoungWings, expressed her deep gratitude to everyone involved. The commitment of our Hellmann colleagues across Germany was instrumental in making this donation a success, and we hope the event will inspire others to follow suit.

"Our fresh approach and event themes really resonated with attendees—the strong interest in our Chill-out Area and our talks was remarkable. It’s fantastic to see how much support the Nicolaidis YoungWings Foundation has received!”
– Sven Eisfeld, CEO Germany, Hellmann Worldwide Logistics

 

Diversity and Leadership: A Talk with Şükran Gencay

Another highlight on Thursday was the talk on “Diversity and Leadership in Sports and Business”, led by Şükran Gencay, Global Head of Sustainability (Hellmann), along with Jonathan Adeoye, COO Road West Europe & Germany (Hellmann), basketball player Lukas Drammeh, and rapper Justice J. This lively session explored the role of diversity in logistics and leadership, with perspectives from sports, music, and logistics. The discussion demonstrated how diversity strengthens teams and fosters innovative solutions—a perfect example of our “Relationship Matters” value in action. The audience engagement spoke volumes about the importance of this topic for the industry.

   

Science and Innovation Take the Spotlight

The 2024 BVL Science Award for Logistics was another major highlight, with our CDO Stefan Borggreve presenting the €5,000 prize to Jun.-Prof. Dr.-Ing. Sebastian Lang for his groundbreaking dissertation on using reinforcement learning to optimize production workflows. This approach allows for adaptive and reactive systems that are particularly beneficial in complex production settings. Our CEO, Jens Drewes, also praised this remarkable scientific achievement, reinforcing the importance of research and innovation in shaping the future of logistics.

Stefan Borggreve further contributed to panels on logistics digitalization and decarbonization, sharing valuable insights into current and future industry developments.

A Dynamic and Inspiring Finale

Our presence at BVL Supply Chain CX 2024 embodied Hellmann Worldwide Logistics’ values of innovation, connectivity, and social commitment — all core to our Hellmann Promise. The enthusiastic feedback from attendees confirmed our approach as “authentic, refreshing, and people-oriented.” This event has strengthened our resolve to be bold, take on new challenges, and continue inspiring our customers, partners, and the wider logistics community.

We’re thrilled with the experiences and connections made over these past few days and thank everyone who joined us on this inspiring journey.